FF TECH INC.
Who We Are. Two different disciplines. One shared vision.​
Ιt wasn't me design is a multidisciplinary creative studio founded by Veronica Strengell and Aspasia Ksidea.
Together, we work across illustration, storytelling, branding and visual communication, combining artistic expression with strategic thinking.
​Our collaboration is built on trust, dialogue and respect for each other’s practice.
Every project benefits from two distinct perspectives, working side by side toward a common goal.
​​We approach each project as a conversation.
Ideas move between concept and form, intuition and structure, emotion and clarity.​​
Sometimes our roles are clearly defined. Other times, they overlap, allowing space for experimentation, balance and meaningful outcomes. Collaboration at the core of everything we create.​​​​​​
VERONICA
Graphic Designer & Brand Strategist
Veronica studied BA Visual Communication Design and MA Graphic design at Middlesex University and specializes in branding and visual identities, focusing on clarity, structure and long-term thinking.
Her work is grounded in strategic thinking and system-based design, creating visual identities that are consistent, functional and built to last.
She brings direction, precision and strategic insight into every collaboration.
ACPACIA
Multidisciplinary Artist & Illustrator
Aspasia has a background in Applied Arts, professional training in Graphic Design, and holds a degree in Civil Engineering.
She has been working professionally in the creative field for many years, combining graphic design, illustration and technical thinking into a cohesive visual practice.
Her work spans different types of illustration and design projects, with a particular passion for children’s books, where storytelling, symbolism and human connection come together.