Who We Are. Two different disciplines. One shared vision.
Ιt wasn't me design is a multidisciplinary creative studio founded by Veronica Strengell and Aspasia Ksidea.
Together, we work across illustration, storytelling, branding and visual communication, combining artistic expression with strategic thinking.
Our collaboration is built on trust, dialogue and respect for each other’s practice.
Every project benefits from two distinct perspectives, working side by side toward a common goal.
We approach each project as a conversation.
Ideas move between concept and form, intuition and structure, emotion and clarity.
Sometimes our roles are clearly defined. Other times, they overlap, allowing space for experimentation, balance and meaningful outcomes. Collaboration at the core of everything we create.
VERONICA
Graphic Designer & Brand Strategist
Veronica studied BA Visual Communication Design and MA Graphic design at Middlesex University and specializes in branding and visual identities, focusing on clarity, structure and long-term thinking.
Her work is grounded in strategic thinking and system-based design, creating visual identities that are consistent, functional and built to last.
She brings direction, precision and strategic insight into every collaboration.
ACPACIA
Multidisciplinary Artist & Illustrator
Aspasia has a background in Applied Arts, professional training in Graphic Design, and holds a degree in Civil Engineering.
She has been working professionally in the creative field for many years, combining graphic design, illustration and technical thinking into a cohesive visual practice.
Her work spans different types of illustration and design projects, with a particular passion for children’s books, where storytelling, symbolism and human connection come together.